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Posts Categorized: marketing


20 Oct

(Image taken from the Etched I2I blog.)

I ran into PR man Tony Ahn a few┬ánights ago while having dinner with a friend. Tony’s a pretty good PR person with a fairly unique perspective on marketing comms, so he gets invited to speak at things quite often. I know he was at the recently concluded IMMAP Summit, so I asked him about it.


(Image taken from

“Sir Manny, I need your POV. Can you give me any tips for talking to a non-technical audience?”

I stared at the Facebook Messenger chatbox for a few minutes. I don’t really think much about speaking style. I’m of the opinion that putting too much thought into how I speak in public messes me up profoundly, so I avoid it like the plague. But this was a colleague reaching out with a genuinely legitimate concern. Technical people aren’t terribly comfortable talking to non-techies.