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Up In The Cloud

7 Oct

(Image taken from Mashable. Quite a nice short article on what’s possible for business computing in the cloud.)

It’s been a hectic past couple of weeks, which explains the lack of posts. I apologize to the two or three of you who are actually reading this blog; I literally have no idea how you’re coming upon these posts. (That’s not quite true as I can see it in my Google Analytics dashboard, but you get the picture.)

I’m currently swamped with work owing to several developments. I can’t talk about one of them yet as we’re currently scoping that and sorting out what’s needed and by when.

As for the other – I’m under a lot of pressure to accelerate the pace of a project we’ve pipelined for late next year, and that’s got me researching the latest trends in enterprise computing.

And I’m surprised to discover that we’re well past the age of cloud computing – well, not quite. But we’re past the part where everything’s about a public cloud, and we’re past the part where we’re talking about setting up private clouds, and the term of the day (as of 2012, mind you) isĀ hybrid cloud.

As a systems guy, I’m hardcore geeking out about this, because this is exactly what I have in mind.

For the non-technical folks: a hybrid cloud consists of two sets of systems, one of which is a public cloud, and the second of which is a private cloud. The private cloud handles sensitive information and the like. The public cloud handles pretty much everything else.

I’m really excited because cloud services help drive down the cost of IT systems. I don’t want to have to provision for new servers every time I prepare a new system.

I’ve been asking myself what cloud computing means for the advertising community and to be honest, I don’t think it means very much. In my time in the industry, I’ve only really needed to host on a public cloud server once. (I’ve hosted a microsite on a client’s cloud host once besides that, but that’s because his management mandated it.) Generally the local advertising community doesn’t really take advantage of the computing power and scalability offered by cloud services.

Of course, I can hope that will change. (There are signs it will, eventually.) As advertising stretches to include more services like online consumer portals and e-commerce solutions, I expect more ad agencies to need a deeper understanding of what cloud computing can do for them and their clients.

I’m still dreaming about tectonic shifts in our advertising industry.


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