I ran into PR man Tony Ahn a few nights ago while having dinner with a friend. Tony’s a pretty good PR person with a fairly unique perspective on marketing comms, so he gets invited to speak at things quite often. I know he was at the recently concluded IMMAP Summit, so I asked him about it.
“Sir Manny, I need your POV. Can you give me any tips for talking to a non-technical audience?”
I stared at the Facebook Messenger chatbox for a few minutes. I don’t really think much about speaking style. I’m of the opinion that putting too much thought into how I speak in public messes me up profoundly, so I avoid it like the plague. But this was a colleague reaching out with a genuinely legitimate concern. Technical people aren’t terribly comfortable talking to non-techies.
(Image taken from Mashable. Quite a nice short article on what’s possible for business computing in the cloud.)
It’s been a hectic past couple of weeks, which explains the lack of posts. I apologize to the two or three of you who are actually reading this blog; I literally have no idea how you’re coming upon these posts. (That’s not quite true as I can see it in my Google Analytics dashboard, but you get the picture.)
I’m currently swamped with work owing to several developments. I can’t talk about one of them yet as we’re currently scoping that and sorting out what’s needed and by when.
As for the other – I’m under a lot of pressure to accelerate the pace of a project we’ve pipelined for late next year, and that’s got me researching the latest trends in enterprise computing.
(Image above stolen from rudebaguette.com, France’s startup blog and quite an interesting site to visit.)
Rather crazy day today – from a 7 am meeting at CHED (helping work out some issues regarding accreditation for HAU) to a 6 pm group midterm exam that I think we overprepared for, with a finance committee meeting in between. I feel heavy. There was a lot of emotion to process today.
I have a bit of a public confession to make: I didn’t finish my graduate degree, the one I started in 1998. Back then, I was the next best thing to a fresh graduate, having burned out after a year of teaching (partly at UA&P, partly at good old AdMU). I started taking my master’s degree in Information Management, which naturally is totally unrelated to my bachelor’s degree (I’m the proud holder of an AB in English Literature from the Ateneo). At the time, it was envisioned as a degree for technical folks or IT managers to get their credentials in proper management tools. CIOs were the new big thing in multinational organizations and it was what we all aspired to be.
We had a MoMoManila session this week, and it was good, content-wise, if rather poorly attended. We’ve been facing a lot of challenges lately in putting them together. Between our split time commitments and other projects, MoMo gets put on the back burner a lot.
Every so often, I get asked about how to get into the advertising industry. These are ten things I’ve said at various points in time to various people. Some of them eventually wound up in the industry.
Early last week, like every other red-blooded male on the Internet, I was titillated by images of naked celebrities. An anonymous redditor had hacked into the iCloud service and made public photos that had previously only been left to the imaginations of their fans. Jennifer Lawrence and Kate Upton were among the high-profile victims of the hack, with hundreds more under threat of further violations of their privacy.